Made saltwater ready and big fish tough, HighRoller Fishing Lures deliver thrilling action, strength, castability and the durability needed to catch Bull Redfish, Gator Spotted Sea Trout, Massive Snook, Monster Kingfish, Tarpon, Bluefish, Spanish Mackerel, Stripers, Amberjack and Jack Crevalle.

Our Original HighRoller, a custom-walking lure, spooks the competition. Designed for exceptionally long casting, the Original HighRoller is possibly the most versatile fishing lure we make. The PopRoller is a subtle Trout, Snook and Redfish bait, ideal for calm conditions and creek channel fishing. The ChugRoller, with its echoing, deep chug, calls fish from great depths triggering acrobatic strikes. The RipRoller series is our number one seller due to the noise that the prop makes when ripped thru the water, it totally rips the competition. The CrankRoller and the WiggleRoller round out the series with un-paralleled buoyancy, flash and structure bumping reactions.

Starting with a solid wood core, we outfit each lure with stainless steel hardware, VMC "X" Strong Round Bend saltwater-ready hooks. We then apply our signature epoxy gel coat for lasting durability and shine.

HighRoller lures are available in 9 body styles and 15 eye-catching colors, hand painted to mimic natural baitfish. Each lure is packaged in a specialized custom re-usable tube for easy accessibility and storage.

To experience this excitement, fish the unsurpassed quality and durability that put HighRoller in a class of its own! “Increase your Odds, Throw a HighRoller”!!!!

View some of our customers with their proud catches: Saltwater Photo Gallery

4.25" HighRoller™ - Topwater, Stickbait, Walker. Our companies core lure and most versatile lure. The 4.25" HighRoller™ is characterized by its long casting ability and highly active back and forth jumping motion. Originally designed for Largemouth and Smallmouth Bass, the HighRoller's natural fleeing baitfish splash is deadly for a variety of elusive and exciting inland saltwater fish, specifically: Redfish, Speckled Sea Trout and Snook. Physical attributes: solid wood, 6/10 ounce, custom

6.5" Original HighRoller™-Topwater, Stickbait, Walker. The Monster HighRoller, the latest addition to the “wood-line”, offers the same characteristics as its little brothers, the 3.25” & 4.25” HighRoller; extremely long-casting, and highly erratic walking action. This lure is designed for the angler that is looking for “Trophy” fish! Casting this bait brings a whole new meaning to the term, “country mile”! Walking this lure is virtually as easy as cranking the reel handle because of the design and shape of the plug! As far as cadence is concerned, you can work this bait as fast or as slow as you like! The size was designed to mimic a finger mullet in the saltwater and a shad in the freshwater. Whether you are hunting for Gator Trout, Monster Muskie, Bull Redfish, Stripers, Monster Peacock Bass or the toothy Pike, this is the bait for you! Physical attributes: solid wood, 1 9/16 ounce, custom lacquer paint job, brilliant 2 part epoxy coating, stainless steel saltwater ready hardware and 3/0 4X strong VMC Saltwater ready hooks. The 6.5” Original HighRoller is a must for surf anglers!
Available in 10 brilliant colors. Click Here to Purchase!

So if explosive top water action is where it is, or the quiet subsurface ambush is what will get that trophy fish you’re stalking….you’ll be covered. With the help and endorsement of flats-fishing expert Captain Doug Blanton of Cocoa Beach, Florida: our kit was created with the ever changing conditions of flats fishing in mind. From North Carolina to Texas, our kit is sure to meet your needs. Click Here to Purchase!

“Not all top-water plugs are created equal. For years I have told my clients that I believe 90 percent of all artificial lures on the market today are designed to catch the fisherman, and not the fish. ...At one time or another I must say I have fished about every surface plug on the market, but over the last 4 years I’ve been fishing exclusively HighRollers. I’ve nick-named the lure the “dumb-dumb” lure. It takes very little effort to work properly and everything out there eats it. And with the durable finish and convincing patterns, it easily grabs and keep’s the fish’s attention.”

Click here for more tips or to book a trip with Captain Doug

Not sure which size or color lure to choose?
See our recommendations on our exclusive Fish Targeting page.